SIMA ASEAN Thailand 2018, the Southeast Asian agri-business show

SIMA ASEAN Thailand 2018 (“SIMA ASEAN”), the Southeast Asian agri-business show, is all set to open the doors on 6 June 2018, at IMPACT Exhibition and Convention Center, Bangkok, Thailand.

Commenting on the fourth edition of SIMA ASEAN Thailand, Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd., said, “Knowledge is the core of SIMA ASEAN, to capitalize on the rapid developments of the agri-business industry. We’re excited to organize various conferences and seminars with various organizations, including the Ministry of Agriculture and Cooperatives (“MOAC”), to provide updates and knowledge to both international and Thai visitors.”

Adapting King Rama IX’s Philosophy and the Agricultural Innovation
“With the purpose of supporting Thai farmers, MOAC is glad to be the co-host of SIMA ASEAN Thailand 2018. The twelve departments of MOAC are working closely to present the theme, Adapting King Rama IX’s Philosophy and Agricultural Innovation,” shared Mr. Lertviroj Kowattana, Permanent Secretary, Ministry of Agriculture and Cooperatives (MOAC).

The Ministry of Agriculture and Cooperatives (MOAC) is organizing three show features to help Thai farmers gain new knowledge, keep up with new technology such as automatic machinery and to connect farmers to the international market:

  1. The National Farmers Forum features an intense two-day seminar covering key topics pertaining to the agriculture industry. These key topics include:
    a. New technology in machinery for Sugar cane;
    b. Transformation towards sustainability with livestock 4.0; and
    c. “Khok Nhong Nha”, a King Rama IX Farm Management Project applying lessons learnt from King Rama IX, to land and water usage for farms. Honorary speaker includes Mr. Wiwat Salyakamthorn, Deputy Minister, MOAC.
  2. Machinery Showcase covering 972sqm, displays technology usage in the agriculture industry, with drones, artificial intelligence, mobile applications among others.
  3. The Cooperative Union Pavilion features unions from the Thai provinces and covering key production areas including rice, dairy, rubber, coffee and fruit.

Education at the core of agriculture
SIMA ASEAN focuses on partnering with relevant organizations to bring updated content to the agriculture industry. The following conferences and seminars will be held at SIMA ASEAN:

  • National Farmers Forum, hosted by Ministry of Agriculture and Cooperatives;
  • Adapting The King’s Philosophy To Help Farmers, hosted by Royal Thai Air Force;
  • Agriculture Eco Tourism For The New Generation, hosted by Bank for Agriculture and Agricultural Co-operative;
  • Let’s Become A Smart Farmer, hosted by Kehakaset
  • Plant Genetic Conservation And Seed Production, hosted by National Science and Technology Development Agency (NSTDA).

Trade Show – Tool to Drive Thailand 4.0 Policy
Ms. Kanokporn Damrongkul, Director of Exhibitions Department, Thailand Convention and Exhibition Bureau (TCEB) states “TCEB is a government agency responsible for the support, promotion and development of Thailand’s MICE industry. The bureau has been supporting SIMA ASEAN Thailand for 4 consecutive years and hopes that our support will be driving the growth of the show once again following 1,244 business negotiations and a combined 15,000 trade visitors achieved during the 2016 and 2017 editions. TCEB is now having a policy to use trade show to drive Thailand 4.0 policy of the government and will, thus, support trade shows in 10 S-Curve industries. SIMA ASEAN Thailand falls into this category as its focus is on machinery, tools, materials and practice for better and efficient management of agriculture which can support food sector which is one of 10 S-Curve industries. Currently TCEB has support schemes for trade shows. Connect Businesses aims to boost business matching. Exhibiz in Market targets to attract international pavilions and international market support aims to bring in visitors and exhibitors.

Endorsement by private corporations
Apart from the support from the local government and supporting organizations, SIMA ASEAN is also endorsed by private corporations in the industry. In this edition, SIMA ASEAN brings together industry players from Thailand, Southeast Asia and beyond.

“Thailand is an important market for foreign brands who want to raise their awareness in Southeast Asia. As the leading tractor brand and biggest tractor manufacturer in China, we see this opportunity and decided to join SIMA ASEAN to present Champ Tractor and meet with key industry players to explore new business opportunities”, stated SIMA ASEAN’s silver sponsor, Mr. Kriengsak Asavarat, Managing Director, Subthawee Engineering Co., Ltd, official dealer and distributor of YTO International Co., LTD (Champ).

SIMA ASEAN Thailand takes place from 6 to 8 June 2018, at IMPACT Exhibition and Convention Center, Bangkok, Thailand.
For more information, please visit